FROM IDEA TO BUSINESS
Some of Google URL search parameters are very, very friendly for SEO purposes.
search engine optimisation looks on the browser address bar something like this -
google.co.uk/search?q= returns results from UK, a query starting with
google.com/search?q= should return somewhat geo neutral results. Reverse engineering tells us that the order of parameters in a query does not matter really. And a word of caution - never trust the God for sure, it changes it's mood thirteen times an hour combined with "that time of month".
If we are located in UK, Google pegs to www.google.co.uk and shows results from this geographical region. To switch Google to global targeting we give it a query something in these lines -
Some query operators behave differently in Google searchbox and on URL bar.
SEO useful parameters in Google search string, separated with ampersand
switch Google tturns off Google personalization of search results. Personalized results are given to all, whether signed in or not into their Google account, based on 180 days of search activity linked to a cookie in your browser.
num=(1...100)number of search results displayed per page.
start=(1...990)takes to the nth search result page.
safe=(active, off)toggles off or on Google's safe search filtering.
Automatic Filtering. Google uses automatic filtering to ensure the highest quality search results. Google search uses two types of automatic filters:
By default, both of these filters are enabled. When we check site backlinks we can disable both filters -
As far as we are interested mostly about phrases in SEO, we take single keywords and surround them with quotation marks and get by this way one single unit i.e. "word" to play with. We search for complete phrases by enclosing them in quotation marks.
google.com/search?q=search+engine+optimisation- 16,600,000 results.
google.com/search?q="search+engine+optimisation"- 11,600,000 results.
google.com/search?q="search engine optimisation"- 11,600,000 results.
google.com/search?as_epq=search+engine+optimisation- 11,600,000 results.
google.com/search?as_epq=search engine optimisation- 11,600,000 results.
google.com/search?q="optimisation engine search"- 192,000 results.
as_epq is same as
q but returns all single words in the query as an "exact phrase".
A proper way would be to use in Google search string
+ sign in between single words, and encode the
" to a
https://www.google.com/search?q=%22search+engine+optimisation%22. All parameter values must be URL-encoded. Some input parameters require that the values passed to Google search are double-URL-encoded.
Wise words from Google say: "Replace each non-alphanumeric character by its hexadecimal ASCII value, in the format of a "%" character followed by two hexadecimal digits. (Such an ASCII value may be referred to as an escape code.)"
To URL-encode a string:
However, a quick search query can be a simple
google.com/search?q="search engine optimisation" as well.
Examples of practical use of Google search string and search parameters for SEO purposes on Tuljo.com -
Other sources to read about Google search parameters elsewhere on the web:
Random tags to look further around the Internet: